I met Amber in 2012 when we both were bridesmaids in our friend Alissa’s wedding! Amber and I immediately clicked. The first thing I noticed was that Amber was extremely CHIC and had her own sense of style. She was even wearing a vest she had cut and designed from an old jacket! Not to mention she had a great personality! When I saw that she had started a business I just had to reconnect with her and find out more about it!
Amber was born in Chicago, IL and moved to Michigan when she was in first grade. She attended Bible College in Columbus, OH in 2004 and moved back to Michigan in 2007. She currently works as a Genius Administrator at the Apple Store where she lives in Michigan. She is a mom and a wife, she enjoys singing, shopping and loves God!
She started AmberElle just 3 months ago. She explains that one day she saw some fabric earrings from a shop in Australia. She started doing some research but couldn’t find exactly what she wanted. With determination and some research she started creating exactly what she envisioned for her earrings. She wanted something that gave a “wow factor” and I believe she did just that! The name AmberElle comes from her name and her daughter’s name, Ella.
Amber never thought she would have her own business. With her faith in God, in herself, and her obsession with jewelry, she took the leap to start AmberElle.
Her customers include college students, who go from class to work and work to a night out with friends; “mom's who just don't have time to dress up; classy sophisticated women who enjoy nothing more than a signature piece for their outfit or people who enjoy a simple look." Amber will be expanding her brand and making earrings for little girls as well!
Her vision for her current earring line is simple. Her passion behind her product is to make practical and fashionable earrings that boost confidence and enhance beauty.
Amber explains, "CHICNaturalistas represents such a bold and fierce essence and it's inspiring! AmberElle earrings are made for you!”
She believes both AmberElle and CHICNaturalistas both share a passion for fashion and embracing who you are in every shape and form!
As far as her personal life goes, Amber is still learning how to juggle her business, working full-time, being a mom and wife. She says to not juggle all these things would be giving up and that is definitely not an option for her. She says she takes time for herself and allows God to give her the wisdom to balance her time.
Amber believes her brand will be bigger than she ever imagined in 5 years. Although she says that it may be overly confident, she is meant to be apart of something extraordinary! “Even if things take a different route, I know this is just a stepping stone to the best!”