Every Fashionista loves scoring the perfect piece at a GREAT price. Thrift Outside The Box is one of the best business concepts we have come across. Thrift Outside The Box is a monthly personal styling service owned by Kreasha Williams. Her brand aims to show how CHIC, trendy, and fashionable you can be, all by THRIFTING! When you sign up for Thrift Outside The Box, you will receive a curated box of hand selected pieces. The items can range from blazers, to blouses, jeans, to skirts. Each style kit also comes with a personalized style guide for your items specifically tailored to you. We had the opportunity to have the Thrift Outside The Box team hand select personal items for us, which you will get to see how they nailed our style!!! But for now, let's learn a little more about Kreasha and her CHIC Biz: Thrift Outside the Box.
1. First, tell us a little bit about yourself.
My name is Kreasha Williams but I like to go by Kay. I live in Austin Texas and I thrive on finding really dope stuff at the thrift store and giving back to my community. My passion lies in the place where women feel good about themselves and don’t feel the need to compete with labels, money or status but with good ol fashion personal style.
2. How did you come up with the concept for Thrift Outside the Box?
The concept was engraved in my DNA from my grandmother. Growing up she always went to the thrift store to find us dresses for church; she also would go for everyday clothes. Every time we went over to her house, which was, “BigMamas House” she always had a bag of clothes for us to try on that she found at the thrift store what did not work she would donate of give to other kids around the church. When I say my grandmother could dress that is an understatement she was very meticulous about the things she bought but she always found some really great items. So growing up I began to thrift myself not just out of want but need because I couldn’t always afford the latest trends but I could always create them from thrift store finds, thus birthing Thrift Outside The Box.
3.What was your defining moment that made you go for it and start your own brand?
I graduated from Texas State University with a Bachelors of Science in Fashion Merchandising and started working retail management for different retail stores. Can I say BORING!!!! I hated the repetitiveness, I hated the thought of working very hard for someone else and getting a tenth of what the company was making. With all the frustration I decided to just go for it. I was still thrifting in my free time so I just thought why not create a system where I can do what I love, get paid for it, and give back to the community as well.
4. Were you nervous about starting your own business or did it come naturally?
Nervous isn’t exactly the word. I was more anxious than I was nervous. I just felt as though I wouldn’t last much longer as a retail worker and something had to be done.
5. What was the inspiration behind the name?
So Thrift Outside The Box comes from the popular phrase Think Outside the Box. When you thrift and you want to thrift fashionably you have to think outside the box, you have to have a creative eye and you have to think of what something could be not necessarily what it is at the moment. So our moto when we thrift is Thrift Outside The Box.
6. What makes Thrift outside the Box so unique?
Thrift Outside The Box is unique because our members can rest assured that no two members will get the same thing. Thrifting is truly a unique experience, you will always find something new every time you thrift, NOTHING will ever be the same and we find excitement in that. Our members are always pleasantly surprise every time they receive their Style Kit.
7. What is your target audience and why?
We are targeting the fashionable woman who is also budget savvy. We want the women who wants to live good, dress well, and do it all without breaking the bank. We love young professionals who are making more money and finding their personal style, we love college students who thrive on that unique gem, or the businesswoman who just wants to refresh her wardrobe monthly.
8. You picked some pretty dope pieces for us! What is the method to how you scout your clients to find the perfect pieces for their box?
So Instagram is a big tool in our business. Instagram tells such a big story of everyone. We can find your style, the areas you struggle with in style, and how we feel we could enhance what you already have in your wardrobe all from Instagram. We do a deep sweep of your Instagram create a layout or style board for what our vision is for you and then we thrift baby. We thrift with all of those things handy, your Instagram, the style guide we created, and our own personal stylist touch.
9. Where do you see your brand in 5 years?
The ultimate goal is to open a luxury Thrift Outside The Box flagship store. We want our members to come in grab a glass of wine and thrift in a high class retailer with everything organized, dry cleaned and fashionable pieces lining the walls.
10. What advice would you give to women looking to start their own business?
My advice would be to do it! Create something centered on what it is you love to do. You can make a living doing what you love, it sounds so cliché but it is really true. Once you discover what you love create a system that could still go on years after you are gone and STICK TO IT!!! Work it, hustle, grind, strive and pray, pray and pray some more and it will all come true. You must be willing to put in the work, the frustration, and the tears first before God will show you your true success. If you need any advise, help, motivation shoot me an email firstname.lastname@example.org