Owner, creative genius, style enthusiast, Kye Nelson was born and raised in New Orleans, LA. With a passion for fashion and black lives she started ALL DEM' SHADES in 2016. Kye now resides in Atlanta, GA. She earned her degree in Fashion Merchandising. What does she enjoy most you ask? Spending time with my two best friends, her adorable pet yorkie Hova and her supportive husband.
When we found ALL DEM' SHADES we knew we had to find out more about their brand. We loved the mission and not to mention it's a DOPE company. Check out more about this brand!
What was your defining moment that made you go for it and start your own brand? Were you nervous about starting your own business or did it come naturally?
I've have a passion for bringing pride back to the black community and a passion for style, so I took my passion for style and formed a meaningful brand. Honestly, I was fueled by years of tiredly being called “Pretty for a dark skin girl”, I decided to create something that celebrated all black women. I truly believe that we’re all beautiful in all shades and sizes, kinks and coils, and she wanted to actively challenge and contribute to the world recognizing that.
Initially I was nervous, but I was determined to create something that can uplift brown girls everywhere at a time when we needed it most, representing a different narrative of the black woman.
As we all know starting a business takes a lot of time and dedication? What drives you to keep going?
What drives me is the unbelievable supportive from black women. Since launching All Dem' Shades I have received hundreds of messages of appreciation. I truly believe that we’re all beautiful in all shades and sizes, kinks and coils, and through ADS I want to actively challenge and contribute to the world recognizing that.
What was the inspiration behind the name?
ADS focuses on inclusion of all black women, with a goal to eradicate the division of black women based on the color of their skin. All Dem' Shades celebrates all skin tones, negating the lightskin vs. darkskin debate all together. I truly believe that we’re all beautiful in all shades and sizes, kinks and coils, and through ADS I want to actively challenge and contribute to the world recognizing that.
What makes ALL DEM SHADES so unique?
All Dem Shades is an empowering and unifying clothing line and ideology that celebrates blackness in all shades. We are unique in that our focus is only on the black community, with designs that encourage black women and men to be prideful of their unique culture, regardless of how uncomfortable it makes others.
What is your target audience and why?
Our target audience is all black women.
Our vision is to create apparel that authentically represent and celebrate the black woman; promoting phrases and designs that instill pride in our culture, appreciation to our black queens, and positive representation of sisterhood.
Where do you see your brand in 5 years?
Our goal is to build a brand that empowers the black woman to be bold, black, and proud in any shade of brown.
Overall, ADS wants to make a positive impact in our community using fashion as a platform to encourage a culture of self confidence and pride. We want to grow into a brand that directly uplift our community through journalism, philanthropy, and partnerships. We want to expand our website, using our platform to discuss the issue in the black community that directly affects black women. We want to work with other black designers and companies, creating many collaborations and partnerships. Most importantly, we want to give back to our supporters and community, launching an ongoing fund that gives donations and scholarship
What advice would you give to women looking to start their own business?
First thing I would tell them is to create a vision for their brand. Make sure to write a business plan and give yourself monthly and yearly goals.Also, make sure you're always networking with other like minded individuals in your field, and find a business mentor to assist and guide you with your future endeavors.